Infographic CRAP or CARP…You Pick!

My first project in my Creative Design course this semester is to design an infographic that will be used to teach my audience about a topic.  As I begin my research and construction of my infographic, it is important to understand some infographic CRAP (or CARP).

An effective infographic will consist of the following principles:

  • Contrast – Using different size fonts or colors that are obvious to the audience are examples of infographics that have contrasting elements.  These elements help create a visual “hook” for the audience.
  • RepetitionRepetition occurs in an design piece when there is consistency throughout the piece (i.e. consistent headings, repeated bold font, thick lines)
  • AlignmentWhen a design piece maintains order and creates a clean look, then the designer has implemented alignment correctly.  
  • Proximity – A designer should organize the piece in such a way that the related items are in close proximity of each other; in other words there is a flow to the work.

The following infographic, How to Keep Fruits & Vegetables Fresh Longer, caught my attention because weekly I am throwing away fruits and veggies that have gone bad at the end of the week.  


Using this infographic, I might be able to preserve some fruits and veggies to last longer.  As I analyze this infographic according to the CARP principals a few things stand out:

  • C– The designer kept in mind contrasting colors.  The light background with the red font draws the viewer’s attention to the title.  
  • A– Overall, the infographic has a clean look and there is nothing placed randomly.    
  • R– The infographic is repetitive in terms of titles and tables.  Once the audience understands the first table, the following two tables are identical.  There is also repeated bold fonts throughout the infographic.
  • P– The designer does a great job of organizing the information in a way that the related items are all in close proximity.  It does look like there is a lot of white space, but the space is meaningful and separates the different groupings.   

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